What is Digital Marketing?
Digital marketing is a marketing strategy in which we use online platforms to promote products or services. In today’s time, every business wants to reach an online audience — and this is made possible with the help of digital marketing.
Why Digital Marketing Is Important?
- 📈 Brand awareness increase hoti hai
- 🎯 Right audience ko target kar sakte ho
- 💸 Cost-effective hai traditional marketing se
- 📊 Measurable results milte hain
- 🚀 Business growth fast hoti hai
Types of Digital Marketing
- Social Media Marketing (SMM) – Facebook, Instagram, LinkedIn ads aur content promotion
- Search Engine Optimization (SEO) – Google me website ko top rank karna
- Content Marketing – Blogs, videos, infographics se brand awareness
- Email Marketing – Targeted customers ko automated mail campaigns
- PPC Advertising – Google Ads ya Meta Ads se paid promotions
- Affiliate Marketing – Third-party promoters se leads aur sales
Benefits of Digital Marketing for Small Businesses
- Kam budget me large audience reach
- Local customers easily target ho jate hain
- 24/7 products & services online bikte hain
- Customer behaviour analyze kar sakte ho
- Competitive edge milta hai
How Digital Marketing Works?
- Audience research
- Specific goals set karna
- Right platform choose karna
- Content create karna
- Campaign run karna
- Results track karna
- Optimization karna